Every item we authenticate is one less item manufactured. By enabling trust in resale, we extend the lifespan of luxury—and protect the planet.
The fashion industry accounts for 10% of global carbon emissions. A single leather handbag requires 17,000 liters of water to produce. The most sustainable bag is the one that already exists.
Do Authentication removes the primary barrier to secondhand luxury: trust. When buyers know an item is genuine, they buy with confidence. When sellers can prove authenticity, they get fair value. The result? More items stay in circulation, fewer end up in landfills.
"We pledge that for every 10,000 items authenticated, we will plant 1,000 trees in partnership with the One Tree Planted initiative."
Carbon Neutral Operations: Our servers run on 100% renewable energy. Our Milan headquarters is powered entirely by solar.
Digital-First Certificates: We eliminated paper certificates in 2024. All Digital Passports are stored on energy-efficient infrastructure.
Repair Over Replace: We partner with master craftsmen to offer repair services, extending the life of authenticated items even further.